Sensory marketing is very popular in today's market. Vision as one of the senses gives people a direct feeling to things. Virtual reality enables brands to connect with customers. Nowadays, it is widely used in all kinds of market such as, digital market, entertainment and shopping market. Here are three interesting examples of virtual reality.
Samsung Gear VR
Samsung launched a product which is the Gear VR headset. The phone is slotted into the headset which uses the handset's screen and speakers to offer a near '96-degree' field of vision (Reilly, 2014). Through the sense of vision, it gives the customers a more immersive experience for moves and games. People can use the Gear whenever and wherever they want. This experience gets people more interested in Samsung's devices. But this device is only matched with Samsung smart phones. Thus, it will motivate people to buy the smart phones as well.
Alton Towers- Galactica
Few days ago, my friend and I went to the Alton Towers and we experienced the 'Galactica' which combines the VR technology with roller coaster. It gives customers a really realistic experience in the space. Besides, it is a roller coaster and it can let people have the sense of touch such as, touch of wind.
'Buy+'
Alibaba announced a shopping program concept- Buy+. It aims to let people feel like in a real store when they buy products online through the Buy+. Customers will have their own virtual characters. In addition to the vision, it even plans to give a sense of touch! Buy+ gives people vision and touch experience instead of those monotonous words and photos. And people can shop at home sitting on the sofa with the real touch and vision of the product. It sounds really amazing!
References:
- Alton Towers. (2016, Mar 15). Chris Hadfield takes flight as Galactica Launches into space! [Video file]. Retrieved from https://www.youtube.com/watch?v=clF-Z4xS460
- Marketing &Sourcing China. (2016, Apr 4). Revolutionary Application! 'Buy+' VR shopping program! [Video file]. Retrieved from https://www.youtube.com/watch?v=0RG2QN__cCs
- Max Lee. (2015, Jan 31). Gear VR Full Review! [Video file]. Retrieved from https://www.youtube.com/watch?v=RQ4gp-_XHvk&ebc=ANyPxKqwRz0lmYjNZtgrJexktEB1myhoh3BZObi7ECu0pqZve1NMCBnNaGjK95L_Lr6U5meJKoJphs8Zi-Lpr-9CaKXdqKVWgQ
- Reilly, L. (2014). Samsung virtual reality headset offers brands immersive options. Retrieved from https://www.marketingweek.com/2014/09/03/samsung-virtual-reality-headset-offers-brands-immersive-options/.
It is interesting to watch videos about VR technology and it taught me more information about this new technology.
回复删除It's very good to compare the use of VR in China and the UK,which shows that good sensory marketing theory suitable for market of different culture background.
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