TOM FORD launched a theme of lipstick which named 'lips &boys'.
There are 50 lipsticks named with 50 different boys' names. 
lips&boys
It is a kind of new marketing strategy which achieves the consumer's self-concept and ideal self.
If a girl likes a boy named Daniel, she may want to buy the lipstick named Daniel to express her love and it will make her to think that she 'owns' Daniel. And boy can buy a lipstick which has the same name as him and then give it to his girlfriend or someone he likes. So it is targeted at not only girls but also boys.
Boys may have same name and there are 50 names! So many people may want to buy it for different reasons.
And TOM FORD gives the lipsticks names but it gives the consumers with their memories. Different name for different consumers may have different meaning and different memories.
