I saw an interesting event on the Internet called KaZantip which is an electronic dance music festival held annually in Ukraine. Internal DJs and 150,000 revelers pop in an out of the peninsula with an eccentric theme of orange coloured fashion and yellow suitcases.
This event influences people's emotions by colour in vision aspect. The colour of this event is mainly yellow which gives people a feeling of freedom. And the hearing in this event also affects people's feeling and behavior which increases the passion of participants such as some rock musics. A good sensory marketing can encourage customers well participant in this event. And the KaZantip did well in the vision and hearing aspects.
(sources from: http://www.amusingplanet.com/2013/08/6-more-interesting-events-of-august.html)
